Audience: The audience that this product is aimed at is owners of their pet dog.
Purpose: The purpose of this product is to persuade owners to buy this dog food pack rather than any other dog food on the shelves. To persuade they made the packaging bright to grab the eye of the shopper then tell them about the product just by reading the front of it.
Format: Title is bold and clear to read, then sub text is information about the product to persuade the shoppers to buy this.
Language used: The text helps achieve its purpose by being big and bold for people to see, and also short so that people don't have to stand around reading the package.